Privacy Policy
1 Definitions
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1.1 After My Death: After My Death Ltd, a private company registered in England with company registration number 15615870, having its registered office at 124 City Road, London, England, EC1V 2NX.
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1.2 Beneficiaries: the individuals or entities designated by the customer to receive their stored information and online assets after their death, as defined in the Terms and Conditions.
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1.3 Cookies: small text files placed on your device by a website when you visit it, used to store information about your preferences or actions on that site, a list of which is shown in the Cookie Schedule.
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1.4 Customer: an individual who uses the services provided by After My Death to store information and online assets for release after their death.
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1.5 Data Protection Laws: all applicable laws and regulations relating to the processing of personal data and privacy, including, where applicable, the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and any other applicable national implementing laws, regulations, and secondary legislation, as amended or updated from time to time.
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1.6 Nominees: the individuals or entities appointed by the customer to manage and distribute their stored information and online assets after their death, as defined in the Terms and Conditions.
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1.7 Personal Data: any information relating to an identified or identifiable natural person, as defined in the UK General Data Protection Regulation (UK GDPR).
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1.8 Policy: this Website Privacy and Cookies Policy, which sets out the principles and guidelines for the collection, use, and protection of Personal Data by After My Death.
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1.9 Terms and Conditions: the legal agreement between After My Death and the customer governing the use of the company's services.
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2 Scope of this Policy
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2.1 This Policy applies solely to the actions of After My Death and Users in relation to this Website. It does not extend to any websites or services that may be accessed from this Website, including any links provided to social media platforms or other third-party websites.
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2.2 The Website may include links to other websites owned and operated by trusted third parties. These third-party websites may collect information about you in accordance with their own privacy policies. For information regarding the privacy practices of these third parties, please refer to their respective privacy policies.
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3 Personal data collected
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3.1 After My Death may collect the following Personal Data from you:
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3.1.1 name;
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3.1.2 e-mail address;
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3.1.3 IP address;
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3.1.4 web browser type and version;
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3.1.5 operating system;
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3.1.6 the media that you store with us for the purpose of using our services;
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3.1.7 your status as a Nominee or Beneficiary;
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3.1.8 a list of URLs starting with a referring site, your activity on this Website, and the site you exit to; and
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3.1.9 information about your interactions with the Website;
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in each case, in accordance with this Policy.
4 How we collect Personal Data
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4.1 We collect Personal Data in the following ways:
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4.1.1 Personal Data is given to us by you; and
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4.1.2 Personal Data is collected automatically.
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4.2 We also collect, use, and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your Personal Data but is not considered Personal Data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your Personal Data so that it can directly or indirectly identify you, we treat the combined data as Personal Data which will be used in accordance with this Policy.
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5 Personal Data that is given to us by you
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5.1 After My Death will collect your Personal Data in a number of ways, for example:
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5.1.1 when you contact us through the Website, by e-mail or through any other means;
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5.1.2 when you register with us and set up an account to receive our services;
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5.1.3 when you complete surveys that we use for research purposes (although you are not obliged to respond to them);
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5.1.4 when you elect to receive marketing communications from us;
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5.1.5 when you use the Website;
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in each case, in accordance with this Policy.
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6 Personal Data that is collected automatically
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6.1 To the extent that you access the Website, we will collect your Personal Data automatically, for example:
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6.1.1 we automatically collect some information about your use of the Website. This information helps us to make improvements to content and navigation and includes your IP address, the date, times and frequency with which you access the Website and the way you use and interact with its content.
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6.1.2 we will collect your Personal Data automatically using tracking technologies. For more information about these tracking technologies, and how we use them on the Website, see the section below, headed "Cookies".
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7 Our use of Personal Data
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7.1 Any or all of the Personal Data collected by After My Death may be used from time to time to provide you with the best possible service and experience when using our Website. Specifically, Personal Data may be used by us for the following purposes:
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7.1.1 internal record keeping;
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7.1.2 improvement of our Website;
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7.1.3 transmission by email of marketing materials that may be of interest to you;
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7.1.4 contact for market research purposes, which may be done using email. Such information may be used to customise or update the Website;
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in each case, in accordance with this Policy.
7.2 We may use your Personal Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed "Your rights" below).
7.3 For the delivery of direct marketing to you via e-mail, depending on your location and whether you are a business, we may need your consent, whether via an opt-in or soft-opt-in:
7.3.1 soft opt-in consent is a specific type of consent which applies when you have previously engaged with us (for example, you contact us to ask us for more details about a particular product/service, and we are marketing similar products/services). Under "soft opt-in" consent, we will take your consent as given unless you opt-out;
7.3.2 for other types of e-marketing, where you are a consumer, we are required to obtain your explicit consent; that is, you need to take positive and affirmative action when consenting by, for example, checking a tick box that we will provide;
7.3.3 if you are not satisfied about our approach to marketing, you have the right to withdraw consent at any time. To find out how to withdraw your consent, see the section headed "Your rights" below.
7.4 When you register with us to use our Website or order products and services, the legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.
7.5 We may use your Personal Data to show you adverts and promotions from appropriate service providers as well as other content on other websites. If you do not want us to use your Personal Data to show you adverts and promotions from appropriate service providers as well as content on other websites, please turn off the relevant cookies (please refer to the section headed "Cookies" below).
8 Who we share Personal Data with
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8.1 We may share your Personal Data with the following groups of people for the following reasons:
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8.1.1 our employees, subcontractors, agents and/or professional advisors in order to obtain advice;
8.1.2 our payment processing and billing partners in order to process payments and issue refunds; and
8.1.3 third-party service providers who process Personal Data to provide analytics which help us ensure the Website runs smoothly and optimise and customise the Website for you;
8.1.4 Nominees and Beneficiaries, as defined in the Terms and Conditions, in order to fulfil the Customer’s instructions regarding the release of stored information and online assets after their death, subject to our verification procedures and applicable legal requirements;
in each case, in accordance with this Policy.
9 Keeping Personal Data secure
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9.1 We will use technical and organisational measures to safeguard your Personal Data, for example:
9.1.1 we store your Personal Data on secure servers; and
9.1.2 payment details are encrypted using SSL technology (typically you will see a lock icon or green address bar (or both) in your browser when we use this technology).
9.2 Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Personal Data, please let us know immediately by contacting us.
10 Personal Data retention
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10.1 We will hold your Personal Data on our systems for the period necessary to fulfil the purposes outlined in this Policy, including the provision of our after-death data distribution services, or as required or permitted by applicable laws. We may decline requests for deletion if retention is necessary for service provision or legal compliance.
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10.2 However, please note that even if we delete your Personal Data, it may persist on backup or archival media for legal, tax or regulatory purposes or we may retain anonymised records of your historical use of the Website for analytics purposes.
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11 Your rights
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11.1 Depending on your location, you have the following rights in relation to your Personal Data:
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11.1.1 Right of access - the right to request (i) copies of the information we hold about you at any time, or (ii) that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is "manifestly unfounded or excessive." Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why.
11.1.2 Right of correction - the right to have your Personal Data rectified if it is inaccurate or incomplete.
11.1.3 Right to erase - the right to request that we delete or remove your Personal Data from our systems.
11.1.4 Right to restrict our use of your Personal Data - the right to "block" us from using your Personal Data or limit the way in which we can use it.
11.1.5 Right to data portability - the right to request that we move, copy or transfer your Personal Data.
11.1.6 Right to object - the right to object to our use of your Personal Data including where we use it for our legitimate interests.
11.2 To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Personal Data (where consent is our legal basis for processing your Personal Data), please contact us. We will endeavour to respond to your request as soon as is practicable or within a reasonable timeframe.
11.3 If you are not satisfied with the way a complaint you make in relation to your Personal Data is handled by us, you may be able to refer your complaint to the relevant data protection authority.
11.4 It is important that the Personal Data we hold about you is accurate and current. Please keep us informed if your Personal Data changes during the period for which we hold it.
12 Transfers to third countries
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12.1 This clause applies to residents of the UK, EEA, or countries that follow the GDPR regime.
12.2 After My Death does not transfer Personal Data to countries outside the European Economic Area (EEA) or to third countries that have not been deemed adequate by the European Commission, except: (1) as necessary to fulfil the Customer’s explicit instructions regarding the release of stored information and online assets to Nominees and Beneficiaries, as defined in the Terms and Conditions; or (2) where appropriate safeguards are in place as required by applicable data protection laws.
12.3 In the event that any transfer of Personal Data outside the EEA is required, such transfer will be conducted in compliance with data protection legislation, ensuring that adequate safeguards are in place to protect your Personal Data, including but not limited to the use of Standard Contractual Clauses adopted by the European Commission in June 2021 or the UK addendum to the same.
13 Changes of business ownership and control
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13.1 After My Death may, from time to time, expand or reduce its business and this may involve the sale and/or the transfer of control of all or part of After My Death. Personal Data provided by Customers will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Policy, be permitted to use the Personal Data for the purposes for which it was originally supplied to us.
13.2 We may also disclose Personal Data to a prospective purchaser of our business or any part of it.
13.3 In the above instances, we will take steps with the aim of ensuring your privacy is protected.
14 Cookies
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14.1 This Website may place and access certain Cookies on your computer. After My Death uses Cookies to improve your experience of using the Website and to enhance our range of services. After My Death has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times. A list of the Cookies we use can be found in the Cookie Schedule to this Policy.
14.2 All Cookies used by the Website are used in accordance with applicable Data Protection Laws.
14.3 Before the Website places Cookies on your computer, you will be presented with a message bar requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you are enabling After My Death to provide a better experience and service to you. You may, if you wish, deny consent to the placing of non-essential Cookies; however, this will affect the functionality of certain features of the Website. Essential cookies required for basic website operation cannot be disabled.
14.4 You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies, but this can be changed. For further details, please consult the help menu in your internet browser.
14.5 You can choose to delete Cookies at any time; however, you may lose any information that enables you to access the Website more quickly and efficiently, including but not limited to personalisation settings.
14.6 It is recommended that you ensure your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.
15 Changes to this Policy
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15.1 After My Death reserves the right to change this Policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website, and you are deemed to have accepted the terms of the Policy on your first use of the Website following the alterations.
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​​Cookie Schedule
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Below is a list of the cookies that we use. We have tried to ensure this is complete and up to date, but if you think that we have missed a cookie or there is any discrepancy, please contact us to let us know.
Strictly necessary
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We use the following strictly necessary cookies:
​Name: __cf_bm
Providers: clerk.aftermydeath.com & support.aftermydeath.com
Expiry: 30 minutes
Purpose: Used to distinguish between humans and bots in order to be able to produce valid reports on website usage
Name: XSRF-TOKEN
Provider: www.aftermydeath.com
Expiry: Session
Purpose: Helps with site security in preventing Cross-Site Request Forgery attacks.
Name: _help_center_session
Provider: support.aftermydeath.com
Expiry: Session
Purpose: Used to maintain a user session by the server for the Help Center provided by Zendesk, allowing users to navigate and use the help center features without interruption.
Name: ssr-caching
Provider: www.aftermydeath.com
Expiry: 13 seconds
Purpose: Indicates how a site was rendered
Name: hs
Provider: www.aftermydeath.com
Expiry: Session
Purpose: Used for security reasons
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Analytical/performance
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We use the following analytical/performance cookies:
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Name: _ga
Provider: aftermydeath.com
Expiry: 1 year 1 month
Purpose: Associated with Google Universal Analytics, used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for site analytics reports.
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Name: _ga_8DVVW5NQG2
Provider: aftermydeath.com
Expiry: 1 year 1 month
Purpose: Used by Google Analytics to persist session state.
Functionality
We use the following functionality cookies:
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Name: _cfuvid
Providers: clerk.aftermydeath.com & support.aftermydeath.com
Expiry: Session
Purpose: Used to track users across sessions to optimise user experience by maintaining session consistency and providing personalised services.
Targeting
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We use the following targeting cookies:
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Name: svSession
Provider: aftermydeath.com
Expiry: 1 year 1 month
Purpose: Identifies unique visitors and tracks a visitor’s sessions on a site
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Name: test_cookie
Provider: doubleclick.net
Expiry: 15 minutes
Purpose: Set by DoubleClick (which is owned by Google) to determine if the website visitor's browser supports cookies.
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Name: _gcl_au
Provider: aftermydeath.com
Expiry: 3 months
Purpose: Used by Google AdSense for experimenting with advertisement efficiency across websites using their services
Unclassified
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We use the following unclassified cookies:
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Name: __client
Provider: clerk.aftermydeath.com
Expiry: 1 year 1 month
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Name: server-session-bind
Provider: www.aftermydeath.com
Expiry: Session